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Business Analytics: The New Competitive Advantage - CMD

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Business Analytics: The New Competitive Advantage

Do you collect data on a regular basis & feel comfortable with the results?
Spend the day with Dr. Sue and find out what to
collect and how to use it to your advantage in making decisions.

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“Companies have been collecting business-related data for decades — enough by some estimates to fill a stack of books reaching to Pluto and back.  What they do with it, however, is starting to change.”

“The Benefits of Data Talking to Data: Being able to use customer information  as its being collected promises to transform a host of industries”,   Robert Plant, Wall Street Journal, April 2012

Laptops are provided for this session. Each participant  should be familiar with Windows, Excel and the web.

High performing companies are doing more than just collecting data, storing it, and generating reports. They are building competitive strategies using analytics. They are using data-driven insights to differentiate themselves from other companies that are making the same product or delivering the same service. Globalization and advances in technology has made it harder to compete and grow.  There is no more room for “gut-feel” decisions in any area of the company. To stay competitive, analytics must be used in operations, marketing, finance, customer service, IT and human resources. A culture of analytics will be the winning force that keeps companies profitable and alive.

What is analytics?


Why compete on analytics?


Who uses analytics and how?


Excel – analytics on spreadsheets

  • Descriptive analytics
  • Predictive analytics
  • Prescriptive analytics
  • Build a dashboard in Excel


Tableau – Specialized analytics software

  • How to choose a specialized software
  • Tableau vs. Excel for analytics
  • Building a dashboard in Tableau


Web analytics – Google analytics


How to build a culture focused on analytics

This course is designed for analysts in any function: marketing, operations, quality, customer service, IT, finance/accounting or human resources.  It is for analysts at all levels in the organization: account representatives, specialists, account managers, supervisors, managers, directors and executives.  It is just as applicable for a service organization as it is a manufacturing arena.  How do you define an analyst?  Anyone who is using data in any form and would like to improve decision making in the functions of their business – this session is for you.

“I’d like to see more classes on this subject. The useful application of material presented during class proves invaluable.   I love taking classes from Dr. Sue. She teaches in a manner all levels of experience and backgrounds can walk away with something useable in their particular industry.   The “ah-ha” moment: The ease of converting data to dashboards.   I love the level of quality each CMD class offers, from the ease of the enrollment process through the follow-up survey after attending class. Everything at WSU-CMD is excellent! The people are wonderful.”

Linda Holleman, Retail Sales Administrator, Great Plains Industries, Wichita, Kansas

“Dr. Abdinnour provided a lot of useful information and seemed to be very knowledgeable.”

Melissa Welty, Buyer, Textron Aviation, Wichita, Kansas

Substitutions are free and must be done prior to the start of the class or certificate program.

Cancellations or rescheduling must be received in writing and full refunds will be given up to four business days prior to the start of class.

Any cancellation or reschedule submitted with three or less business days notice is subject to a $35 charge on 1 or 2 day classes and a $75 charge on certificate programs.  

No refunds after the first day of the class or certificate program.

Please reach out with questions or concerns. We would love to see you in the classroom.  Ann.Buckendahl@wichita.edu

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