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Powerful Business Writing Skills - Center for Management Development

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Powerful Business Writing Skills

The global workplace forces us to improve our communication skills.
Communication in the form of emails, letters, reports, company brochures, presentation slides, case studies, sales materials, visual aids, social media updates, and other business documents.

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Business correspondence influences judgments about competence and professionalism. However, effective business writing differs from other types of writing. Learn guidelines to increase positive results from every business letter, newsletter or report. Apply these techniques immediately to help you be more persuasive, clearer, more powerful and more professional each time you put words on paper.

Picture of Lee Schmucker

Please bring a couple of examples of letters, memo’s or emails that you have written, so that you can review, rewrite and put into practice what you learn through the day.

Write to communicate

  • The challenge of business communications
  • Understand communications
  • Four questions to ask before writing
  • Pitfalls of business writing


Principles of powerful writing

  • Be concise . . . cut the fat
  • Be clear . . . keep it simple
  • Choose active verbs . . . add zest
  • Use concrete words . . . say what you mean
  • Use common words… avoid jargon
  • Include the reader
  • Create a positive tone


Organizational strategies

  • Good news
  • Bad news message
  • Memos
  • Emails


Writing hints

  • Getting started
  • Editing techniques

“I enjoyed the interaction and learning through a more group effort rather than classroom function. I enjoyed her overall demeanor and positive attitude towards everyone. She did not make us feel small in anyway when we did not understand the question or answer it correctly.”

Jack Diamond, Security Supervisor, Intrust Bank, Wichita, Kansas

“Lee offers her students the chance to learn (and teach) in a democratic format. For those of us with a bit of history in our industries, it’s refreshing to learn about issues and challenges in other industries. Discussing communication challenges with other students reminds me that communication challenges are universal, and we’ve all got to do the best we can!”

Virginia Revering, Allen Gibbs & Houlik, Wichita, Kansas

There isn’t anyone who would not benefit from this class.  Whether you work a desk in the lobby greeting customers, or in the top suite coordinating resources, the ability to write with professionalism and maturity is important.  What we relay, and how we relay the information can make or break  a company’s reputation.

Substitutions are free and must be done prior to the start of the class or certificate program.

Cancellations or rescheduling must be received in writing and full refunds will be given up to four business days prior to the start of class.

Any cancellation or reschedule submitted with three or less business days notice is subject to a $35 charge on 1 or 2 day classes and a $75 charge on certificate programs.  

No refunds after the first day of the class or certificate program.

Let’s explore the possibilities of having this program at your facility.  Paula.Seiwert@wichita.edu

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