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The Power of Persuasion – Mastering the Pitch

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The Power of Persuasion – Mastering the Pitch

"It's not about having the right opportunities. It's about handling the opportunities right." Mark Hunter

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We will look at human motivation and the art of persuasion and apply these to the goal of promoting change and innovation in a system. The question is: How can we, as leaders, produce compelling narratives to build vision and energy for important changes that may be needed in our organizations?  The purpose is to persuade others and build movement and obtain buy-in, recruit a team, sell an idea, system, program or product.

The objective of this class is to understand and master persuasion strategies to develop and deliver a pitch with thinking that is novel and innovative, leading to a successful implementation.

·         Synthesize basic principles for an appealing and effective proposal or pitch.

·         Design and deliver a pitch that is geared to recommend a solution or innovation idea.

The Science of Persuasion

    • Reciprocity
    • Scarcity
    • Authority
    • Consistency
    • Liking
    • Consensus


9 Steps to an Effective Pitch

  1. Refine your idea.
  2. Shape your pitch.
  3. Follow the power.
  4. Start with their perspective.
  5. Make three pitches.
  6. Test the pitch.
  7. Delivery (a pitch is a performance).
  8. Learn from failure.
  9.  Go your own way.

Managers, Supervisors, Leads, Department heads, and Project Leads of all levels who want to increase their ability to lead effective and productive teams, and clearly articulate their ideas to executives, peers and team members.

Substitutions are free and must be done prior to the start of the class or certificate program.

Cancellations or rescheduling must be received in writing and full refunds will be given up to four business days prior to the start of class.

Any cancellation or reschedule submitted with three or less business days notice is subject to a $35 charge on 1 or 2 day classes and a $75 charge on certificate programs.  

No refunds after the first day of the class or certificate program.

Let’s explore the possibilities of having this program at your facility exclusively for your employees. Contact me at   Paula.Seiwert@wichita.edu   

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