The Center for Management Development offers a variety of
first-class, self-paced on-line classes for you to choose from.
CMD has two options for Leadership Online.
Take advantage of this unique opportunity and study asynchronously with one of the following sessions:
Strategic Negotiations
Essential Skills for Effective Leaders
Online sessions are conducted via the internet with:
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Each session has an outline of what is covered and when. You submit worksheets, or review questions, answer questionnaires, watch videos and work through case studies. Dr. Gerald Graham, is the instructor of the each of these sessions and he will give you timely feedback on your responses, and coach you through the materials, giving you a strong foundation of support for skill development and knowledge.
There are many advantages to online learning:
- work through the materials at your convenience – on your time schedule
- receive feedback from a well-known subject matter expert
- one-on-one attention from the instructor
- time to digest and absorb information
- improve your professional knowledge
Agile Project Management is the fastest growing topic in the world of project managers today. Understanding the methodology and the terminology can make a big difference in the success of your project.
CMD offers several online Agile sessions that can give you the concepts and principles of Agile.
You can choose from the Introduction to Agile course, which starts the ground work with basic Agile. This class is offered in a Face-to-Face format in the CMD classroom – CLICK HERE for information.
There is also a course on Agile Team Challenges. or the Integrating Agile & Waterfall Practices.
If you have been working with Agile, and are ready to take the next step and become Agile Certified,
CMD has a course designed to prepare learners for the Project Management Institute’s
Agile Certified Practitioner (PMI-ACP®) Exam
by exploring the methodologies, practices, tools, and techniques that Agilists need to master to become proficient practitioners.
Key Features of all the online sessions:
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Expert-supported | |
Mobile-friendly |
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Games & Flashcards | |
Accessible |
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Audio-enabled in app | |
Badge and credit-awarding |
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Real-world case studies |
All online Agile courses qualify for PDU’s and contain all the necessary materials needed to complete the course. When learners achieve an average test score of at least 70% they meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
PMP, PMI-ACP, PMI-RMP, PMBOK, and the PMI Registered Education Provider logo are registered marks of the Project Management Institute, Inc.
Principles of Scrum
Course Description
This course outlines the fundamental theories and principles of Scrum frameworks, including the underlying philosophy and essential tools practitioners need to adapt to an Agile way of working. Implemented properly, these techniques can produce extraordinary results for stakeholders and customers. Information in this course is presented in a simple, easy-to-understand format and augmented by interactive games and exercises to improve learner understanding and retention. Case studies and video segments from experienced Scrum professionals provide real-world tips and guidance to bolster learner comprehension and expand knowledge at practical and applicable levels.
Learning Outcomes
- Define essential Scrum terms and identify the interdependent nature of key concepts
- Summarize the specific, distinct roles that practitioners assume in effective Scrum frameworks
- Identify the stages of the Scrum cycle and demonstrate how these stages combine to meet evolving customer needs and requirements
- Compare and contrast the three primary Scrum artifacts and detail how they integrate to ensure a common understanding of project expectations
- Explore several tools and techniques that help project participants meet and exceed customer needs and wants
Key Features
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Notes
Estimated time to complete: 10 hours
After successful completion, you will receive 10 PDUs/contact hours. Successful completion means completing all assignments in the course, and scoring a minimum of 70% on the course assessment.
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Project Management Institute, PMI, the Registered Education Provider logo, Project Management Professional, PMP, Project Management Body of Knowledge, PMBOK, PMI Agile Certified Practitioner, PMI-ACP, PMI Risk Management Professional, PMI-RMP, the PMI Talent Triangle, and the PMI Talent Triangle logo are marks of the Project Management Institute, Inc.
Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) — Sixth Edition, Project Management Institute Inc., 2017.
The following list outlines the PDUs you will earn for completing this course, based on the certification you have.
- PMP®/PgMP®
- Technical: 4
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 10
- PMI-RMP®
- Technical: 0
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 6
- PMI-SP®
- Technical: 0
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 6
- PMI-ACP®
- Technical: 4
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 10
- PfMP®
- Technical: 0
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 6
- PMI-PBA®
- Technical: 0
- Leadership: 4
- Strategic/Business: 2
- TOTAL: 6
Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) — Sixth Edition, Project Management Institute Inc., 2017.
Business Ethics in the 21st Century
Cost:$249.00
Access Time: 90 days
Ethical decisions in business are everywhere. Managers and leaders, ideally, choose the moral right versus the moral wrong all the time. Organizations have learned that the costs of unethical actions can be high, both legally, and from the perspective of brand image and reputation. This introductory-level course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.
Learning Outcomes:
- Describe the major ethical frameworks used in developing business ethics
- Explain the three components of the Ethical Triangle: Individual Ethics, Leadership Ethics, and Governance and Control
- Discuss key ethical challenges in the workplace
- Describe the use of organizational ethics codes
- Outline the ethical issues involved in the employer-employee relationship including Employment at Will, due process and fairness
- Discuss the use of ethics training
- Explain how organizations monitor ethical performance
- Describe the relationship between Corporate Social Responsibility (CSR) and ethics
- Outline issues involving corporate governance
- Explain how sustainability is an ethical concern
- Discuss ethics and the regulatory environment (Sarbanes-Oxley Act; U.S. Foreign Corrupt Practices Act)
- Explain the issues around whistleblowing
- Describe the role of leadership in establishing an ethical culture
Key Features of all the online sessions:
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Expert-supported | |
Mobile-friendly |
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Games & Flashcards | |
Accessible |
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Audio-enabled in app | |
Badge and credit-awarding |
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Real-world case studies |
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Notes
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
Project Management Institute, PMI, the Registered Education Provider logo, Project Management Professional, PMP, Project Management Body of Knowledge, PMBOK, PMI Agile Certified Practitioner, PMI-ACP, PMI Risk Management Professional, PMI-RMP, the PMI Talent Triangle, and the PMI Talent Triangle logo are marks of the Project Management Institute, Inc.
Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK®Guide) — Sixth Edition, Project Management Institute Inc., 2017.
Certificate in Data Analytics
CEUs: 3 (Contact Hours: 30)
This certificate in data analytics provides an overview of topics in statistics and their applications in a variety of fields. This certificate will present the basics of quantitative analysis and its increasing use in today’s professional landscape. Learners are exposed to quantitative decision-making tools and techniques, which tie into real-world case studies. Each course in this certificate utilizes games, videos, interactive exercises, quizzes, real world case studies, and other engaging content to ensure rapid mastery of the content and direct application. Course videos and lessons focus on use of both Microsoft Excel and OpenOffice.
This certificate will enhance skills in:
- Applying analytics in decision making
- Distinguishing good data from bad data
- Evaluating research techniques to yield the most accurate results
- Utilizing descriptive statistics in a variety of settings
- Creating a graphical representation of descriptive statistics
- Employing forecasting techniques
- Performing a regression analysis
- Making recommendations based on analytics
Courses include:
- Data Analysis for Improving Organizational Performance
- Data Analysis in the Real World
- Introduction to Data Analysis
- Statistical Process Control
- Statistics as a Managerial Tool
- Tools of Data Analysis
NOTE: Each of the above courses can be purchased individually. Click on the REGISTER button above.
Target Audience: This suite is designed for adult learners who are interested in data analytics.
Level/Prerequisites: Intermediate
Ask the Expert: Each courses has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
Required Material: This course does not require any additional purchases of supplementary materials.
Successful Completion Requirement for IACET CEU: Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Certificate in Human Resource Management
CEUs: .3 | HRCI credits: 3 | SHRM credits: 17
An effective human resource management strategy is a valuable asset to any company, but those running small businesses often cannot justify designating a full-time HR professional to manage employee relations, compensation, policy-making, performance management, and employee appraisals.
This suite of courses will teach you the basics of managing the benefits and policies that support an effective staff. What does an employer need to know about anti-discrimination regulations? What are the key aspects of pay policies? How can employers avoid the traps of the employee selection process? In this suite of courses, you will discover the answers to these and other important questions.
Each 3 to 5 hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that will engage you and structure your learning about human resource management.
Upon successful completion, you can download a printable certificate of completion for this online course suite. You can also request a certificate from the Center for Management Development, as well as a transcript of your work.
This course is designed for adult learners interested in gaining a basic understanding of human resource management. The course has no textbooks or prerequisites.
Key Features
Expert-supported- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Notes
All courses in this certificate have an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
Courses include:
Compensation
Employee Selection
Equal Employment Opportunity
Introduction to Human Resource Management
Performance Management
Talent Management and Career Development
Data and Human Resource Management
The seven session above make up the Certificate package – you can however, choose to only do one or two of the modules and not the whole Certificate program. Each module is priced at $79 each. You save $75 by purchasing the entire Certificate package. Click the register button below to get either the Certificate package, or individual modules.
After clicking the registration button
– scroll down to find the individual HR sessions
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of each course in the certificate has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Preventing Sexual Harassment
Cost $49.00
CEUs: .05 | HRCI credits: 1
Access time: 90 days
After clicking the registration button – scroll down to find the session.
“Preventing Sexual Harassment” is an online, video training that provides a guide for managers to:
- recognize sexual harassment and unlawful discrimination in the workplace
- and respond to and resolve complaints.
After completing this course, you should be able to:
- Explain the EEOC definition of sexual harassment in the workplace
- Know the differences between quid pro quo harassment & hostile work environment harassment
- Outline what constitutes “unwelcome conduct” from a legal perspective
- Explain how managers can detect the signs of hostile work environment
- Discuss the stages of a sexual harassment investigation
- Understand best practices for preventing sexual harassment
There are test questions over each section of the module. Learners much achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credits. Learners will have three attempts at all graded assessments.
Please note: This course covers the basics of preventing sexual harassment but is not meant to provide legal advice. If you need legal advice or other expert assistance, we recommend that you seek the services of a professional. This course is designed for managers and those responsible for sexual harassment prevention and is introductory.
There are no prerequisites for this course, nor does it require any additional purchases of supplementary materials.
Estimated time to complete: 3 – 5 hours
Ask the Expert: This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
Successful Completion Requirement of IACET CEU: Learners much achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credits. Learners will have three attempts at all graded assessments.
Certificate in Cybersecurity
Cost: $499.00CEUs: 4 (Contact Hours: 40)
HCRI: 40 (Strategic Business)
Cybersecurity, also known as Information Security, is the protection of data and personally identifiable information from malicious attacks, theft, and destruction. Failures of cybersecurity policies, both in large corporations and governmental agencies, have earned significant visibility and negative publicity in recent months and years. As the amount of data being stored continues to increase, and as hackers become more sophisticated, the need for cybersecurity is greater than ever.
After clicking the REGISTER button – scroll down to the Cybersecurity Certificate to register.
This Certificate in Cybersecurity offers lessons on the critical elements of information security, as well as foundational information about key certifications for professionals in the industry. Each of the eight courses in this suite will help learners master the vocabulary of the industry and offers examples, videos, interactive games, and review questions to ensure mastery of the material.
Courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.
Key Features
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
The following courses are included in when you purchase the Certificate package at $499. It is estimated that the time needed to complete the certificate is 40 hours, and you have access to the courses for 1 year. Each course in this suite can be purchased separately, if you wish to just do one course, and not the certificate. You would have 90 day access to the individual course. Purchasing the Certificate package saves you over $130.
- Asset Security ($79)
- Communication & Network Security ($79)
- Identity and Access Management ($79)
- Security and Risk Management ($79)
- Security Assessment and Testing ($79)
- Security Engineering ($79)
- Security Operations ($79)
- Software Development Security ($79)
All courses in this certificate have an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of each course in the certificate has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Real-World Cybersecurity Scenarios
Total PDUs/Contact Hours: 30
Description
What would you do in the face of an actual information security problem? These courses each include a module devoted to fictional scenarios, based on real-world challenges that cybersecurity professionals face. Each course is self-paced and contain interactive games, real-world examples, expert videos, quizzes, assessments, and focused instruction.
Each of the courses in this bundle helps refine and enhance the skills that cybersecurity and IT professionals need. The concepts and principles covered focus attention on the needs of the expanding computer information security industry.
This bundle is designed for adult learners who are interested in gaining an introduction to information technology security. Some understanding of basic IT concepts is helpful.
Individual courses included in this bundle are listed below.
Key Features
- Expert-supported
- Guaranteed exam passing
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of each course in the certificate has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Notes
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24–48 hours.
This course does not require any additional purchases of supplementary materials.
Courses include:
- Access Control and Identity Management Scenarios
- Application, Data, and Host Security Scenarios
- Compliance and Operational Security Scenarios
- Cryptography Scenarios
- Network Security Scenarios
- Threats and Vulnerabilities Scenarios
Cloud computing made simple.
Should we trust the Cloud?
How do we know it is safe?
The amount of data and information captured today is overwhelming. Even the small companies are shifting their technical connections to the Cloud for system services. They seek a lower cost structure, access to system capabilities, and the ability to seamlessly handle customer demand.
These individual modules take learners through the basics of the cloud and the security surrounding its maintenance and use.
Click on each class to access the outline and learning objectives.
Introduction to Cloud Computing and Cybersecurity – $79
Cloud Application Security – $79
Cloud Data Security – $79
Cloud Infrastructure and Platform Security – $79
Cloud Operations Security – $79
CISSP® Exam Prep Course
Course Description
The CISSP® Exam Prep Course prepares test-takers for the Certified Information Systems Security Professional exam, as administered by the International Information System Security Certification Consortium (ISC)2. The CISSP® certification is recognized worldwide and adheres to the strict standards of ISO/IEC 17024. As security breaches outpace the available pool of security experts, the need for information security professionals with proper certifications will continue to grow. Among other titles, obtaining the CISSP® certification prepares one for a position as a Security Analyst, Chief Information Security Officer, or as a Security Architect.
This course contains two 120-question practice exams, which cover The International Information System Security Certification Consortium’s eight domains:
- Asset Security
- Communications and Network Security
- Identity and Access Management
- Security and Risk Management
- Security Assessment and Testing
- Security Engineering
- Security Operations
- Software Development Security
Learning Outcomes
- Discuss the foundational concepts of information security, such as the CIA triad
- Know the different information security frameworks
- Explain information security training and education
- Discuss the information life cycle
- Explain how information and data are classified
- Learn about data and information privacy
- Understand system and computer architecture
- Explain and compare symmetric and asymmetric cryptography
- Learn about physical security risks and mitigation
- Compare different types of networks
- Contrast the OSI model with the TCP/IP Model
- Identify and differentiate among network, routing, and data link protocols
- Describe the functions of common networking devices and how wireless networks work
- Evaluate different identification methods and technologies
- Assess and test various security controls
- Describe business continuity and disaster recovery plans
- Understand the role of security operations
- Identify trusted recovery techniques
- Relate the steps required in effective incident management
- Discuss the role of auditing, monitoring, and detection in information security
- Learn the steps of a digital forensics investigation
- Explain the software development life cycle
- Discuss the role of databases in information security
- Recognize several software-based and network attacks
Key Features
- Expert-supported
- Guaranteed exam passing
- Over 300 practice questions
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Notes
Estimated time to complete: 40 hours
Students interested in taking the CISSP® exam should visit the ISC2 website for exam requirements
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
The cost of this course does not include CISSP® exam registration fees or any supplemental material one might use or need to prepare for the CISSP® exam.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Project Management Institute, PMI, the Registered Education Provider logo, Project Management Professional, PMP, Project Management Body of Knowledge, PMBOK, PMI Agile Certified Practitioner, PMI-ACP, PMI Risk Management Professional, PMI-RMP, the PMI Talent Triangle, and the PMI Talent Triangle logo are marks of the Project Management Institute, Inc.
Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) — Sixth Edition, Project Management Institute Inc., 2017.
The following list outlines the PDUs you will earn for completing this course, based on the certification you have.
- PMP®/PgMP®
- Technical: 23.5
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 40
- PMI-RMP®
- Technical: 23.5
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 40
- PMI-SP®
- Technical: 0
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 16.5
- PMI-ACP®
- Technical: 23.5
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 40
- PfMP®
- Technical: 0
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 16.5
- PMI-PBA®
- Technical: 0
- Leadership: 5
- Strategic/Business: 11.5
- TOTAL: 16.5
Digital Marketing Certificate
CEUs: 3 (Contact Hours: 28)
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology.
This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
The following courses are included in when you purchase the Certificate package at $549. It is estimated that the time needed to complete the certificate is 28 hours, and you have access to the courses for 1 year. Each course in this suite can be purchased separately, if you wish to just do one course, and not the certificate. You would have 90 day access to the individual course. Purchasing the Certificate package saves you over $200.
- Digital Marketing Strategy ($79)
- Content Marketing ($89)
- Social Media Marketing ($89)
- Marketing Automation ($79)
- Web Analytics ($79)
- Search Engine Optimization (SEO) ($79)
- Paid Search/Pay Per Click Advertising (PPC) ($99)
- Mobile Marketing ($79)
- Conversion Rate Optimization ($79)
The Digital Marketing Certificate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.
We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion, and/or contact the Center for Management Development for a Certificate and a transcript.
The certificate content is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.
Key Features of all the online sessions:
|
Expert-supported | |
Mobile-friendly |
|
Games & Flashcards | |
Accessible |
|
Audio-enabled in app | |
Badge and credit-awarding |
|
Real-world case studies |
All courses in this certificate have an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of each course in the certificate has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Google Analytics
Cost: $79.00
Access Time: 90 days
Click on REGISTER and scroll down to find Google Analytics session.
Course Description
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application’s tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
Learning Outcomes
After completing this course, the learner should be able to:
- Understand the practice of Web Analytics and how Google Analytics is used as a tool in this field
- Describe the basic concepts behind Google Analytics including metrics, dimensions, and goal-tracking
- Know how to set up a Google Analytics Account and the tracking code that pulls data from websites and applications
- Understand organizational goals for analytics, visitors, goals, and goal values
- Analyze website traffic reports and compare data for marketing and sales purposes
- Describe the differences between dimensions and metrics and how they are used to analyze web traffic
- Create Google Analytics’ Audience, Acquisition, Behavior, and Conversions reports and translate data from those reports into actionable plans
- Discuss the average session duration, bounce rate, pages per session, page views, and how each plays a role in a digital measurement plan
- Understand how views, filters, and segmentations work in digital analytics
- Describe SEO and how it impacts web traffic
- Explain how to use Google Analytics for Ecommerce, B2B, and content publishing
Key Features
- Expert-supported
- Mobile-friendly
- Accessible
- Badge and credit-awarding
- Games & Flashcards
- Video content
- Real-world case studies
- Audio-enabled in app
Refund Policy
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
Notes
This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
The following list outlines the PDUs you will earn for completing this course, based on the certification you have.
- PMP®/PgMP®
- Technical: 1
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 3
- PMI-RMP®
- Technical: 0
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 2
- PMI-SP®
- Technical: 0
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 2
- PMI-ACP®
- Technical: 0
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 2
- PfMP®
- Technical: 1
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 3
- PMI-PBA®
- Technical: 0
- Leadership: 0.75
- Strategic/Business: 1.25
- TOTAL: 2